Blending grit and glam, ‘Spoment’ was the perfect amalgamation of Sports and Entertainment industry. Starting out in Bangalore, India, the founders had a combined experience of over 50 years in these industries. Their expertise spread across sponsorship consulting, celebrity management, original content and IP creation and sports technology.

From naming to identity design, their logo was kept corporate as well as novel. Giving the illusion of movement and speed, alongside boldness and passion, the chosen logo was the perfect representation of a multi-passionate brand with global aspirations.